Steve Madden’s Corporation
Shoes on a high platform, if it disappeared from view, it always returned to the podium. From the time of Elton John and David Bowie, dressed in disco style, and with today’s “father’s sneakers”, these massive forms continue to attract attention.
With these massive forms began the designer Steve Madden, who founded his company in 1990. Soon, he created shoes with a strap called Mary Jane, which became his most recognizable creation.
Today, Steve Madden is a multi-million dollar corporation that owns brands such as Superga and Schwartz & Benjamin.
They produce shoes, bags, accessories, and watches, working with celebrities and fashion houses.
Steve Madden and his platform sandals
The story of Steve Madden can be called purely American. He grew up on the south coast of Long Island. His father owned a textile company, which to some extent helped Steve in choosing a career.
But long before that, a young student studied at the University of Miami and “specialized in girls and drugs,” as the designer called himself.
First Job and New Beginning
Unable to bear it, the father took the boy and give him a job as a shoe seller.
In 1980, Madden was already involved in wholesale at L.J. Simone Footwear in New York. It was there that he began to develop shoes designed for the teenage market, such as white platform sandals boots and pink and white loafers.
The designer was good not only in creative terms but also in financial aspects. He agreed with M.C.S. Footwear on the percentage of profit, developing for them the female line of shoes Souliers.
With this money, the entrepreneur was able to rent a small office in the Long Island area and hire his employees. Borrowing money from friends, Steve began to create his own designs and sell them in small shops in Manhattan. The original shoes were noticed by Betsy Johnson and Jill Stewart. They began to use Madden’s creations in their shows.
Huge attention was paid to Steve Madden platform sandals, which are now included in the brand’s collections and are very popular.
Evergreen models
Fashionable footwear is a great way to express yourself and add more chic to your looks. Steve Madden sandals are exactly what a stylish lady needs to impress the public!
And here are the most frequent questions that the owners of this footwear ask.
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